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Eagle Life Announces New No-Commission Fixed Index Annuity

-The Eagle Advisory 8 offers a transparent design, featuring the S&P 500® Index-

WEST DES MOINES, IOWA—Aug. 30, 2017—Eagle Life Insurance Company, a subsidiary of a leading fixed index annuity (FIA) provider—American Equity Investment Life Insurance Company®, announced today theaddition of a no-commission fixed index annuity product to their portfolio. The Eagle Advisory 8 providesprincipal protection with guaranteed income and transparent interest crediting opportunities through the S&P 500Index.

"Eagle Life's Eagle Advisory 8 broadens our annuity suite to help the clients of Registered InvestmentAdvisors (RIAs) and fee-based advisors who are looking for the preservation strengths and lifetime incomestability our products can provide," Ron Grensteiner, President at Eagle Life. "As a broker-dealer annuity carrierwe are committed to offering our representatives straight-forward products backed by superior service. Thisaddition to our product line allows us to deliver those qualities to a wider audience, helping more clients reachtheir retirement goals."

The Eagle Advisory 8 is the company's first no-commission FIA. Like all Eagle Life FIA products, itoffers flexible interest crediting strategies based on the S&P 500 Index, principal and credited interest protectionfrom index volatility, with the option of a lifetime income rider.

"Guaranteed retirement income that cannot be outlived is a top priority amongst our representatives'clients," said Jeff Varisco, Senior Vice President at Eagle Life. "We are excited to bring our product benefits to anew market and give consumers more fee-based options."

About Eagle Life Insurance
Eagle Life Insurance Company is a provider of fixed and fixed index annuities marketed through broker-dealers,representatives and banks. The company is a subsidiary of American Equity Investment Life Insurance Company,headquartered in West Des Moines, Iowa and committed providing products with integrity as well as superior service to theagents they partner with and their contract owners. For more information, please visit www.eagle-lifeco.com.

Annuity issued under form series ICC15 E-IDXB-8 and state variations thereof. Availability may vary by state.

The "S&P®" is a product of S&P Dow Jones Indices LLC ("SPDJI"), and has been licensed for use by Eagle Life InsuranceCompany ("EL"). Standard & Poor's® and S&P® are registered trademarks of Standard & Poor's Financial Services LLC("S&P"); Dow Jones® is a registered trademark of Dow Jones Trademark Holdings LLC ("Dow Jones"). These trademarkshave been licensed to SPDJI and sublicensed for certain purposes by EL. EL's products are not sponsored, endorsed, sold orpromoted by SPDJI, Dow Jones, S&P, or their respective affiliates, and such parties make no representations regarding theadvisability of investing in such product(s) and have no liability for any errors, omissions, or interruptions of the S&P.

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FOR IMMEDIATE RELEASE
Contact:
Heather Gierstorf
Vice President – Communications
Eagle Life Insurance Company®
515-457-1788
hgierstorf@eagle‐lifeco.com