Document



UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): April 17, 2017
AMERICAN EQUITY
INVESTMENT LIFE HOLDING COMPANY
(Exact Name of Registrant as Specified in its Charter)

Iowa
001-31911
42-1447959
(State or Other Jurisdiction
of Incorporation)
(Commission File Number)
(IRS Employer
Identification No.)
6000 Westown Parkway, West Des Moines, Iowa
50266
(Address of Principal Executive Offices)
(Zip Code)
(515) 221-0002
(Registrant's telephone number, including area code)
Not Applicable
(Former Name or Former Address, if Changed Since Last Report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))









Item 8.01  Other Events.
On April 17, 2017, American Equity Investment Life Holding Company (the "Company") issued a press release announcing the death of David J. Noble, the Company's founder and Chairman of the Board of Directors. Mr. Noble beneficially owned approximately 2.0% of the Company's outstanding shares of common stock. A copy of the press release announcing Mr. Noble's death is attached hereto as Exhibit 99.1 and is incorporated herein by reference.
Item 9.01.  Financial Statements and Exhibits
(d)  
 
Exhibits
The following exhibits are being furnished with this Form 8-K.
Exhibit
Number
 
Description
99.1
 
Press release dated April 17, 2017 announcing the death of David J. Noble





SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
Date: April 17, 2017
 
AMERICAN EQUITY
 
 
INVESTMENT LIFE HOLDING COMPANY
 
 
 
 
 
 
 
 
 
 
By:
/s/ John M. Matovina
 
 
 
John M. Matovina
 
 
 
Chief Executive Officer and President
 
 
 
 
 
 
 







EXHIBIT INDEX 
Exhibit
Number
 
Description
99.1
 
Press release dated April 17, 2017 announcing the death of David J. Noble


Exhibit


Exhibit 99.1
https://cdn.kscope.io/9a9fd39416e4f1a31df560d9d6901899-aellogo20170417.jpg
 
For more information, contact:
 
 
 
Steven D. Schwartz, Vice President-Investor Relations
 
(515) 273-3763, sschwartz@american-equity.com
 
 
 
 
 
 
 
 
 
FOR IMMEDIATE RELEASE
 
 
April 17, 2017
 
 

American Equity Mourns Death of Founder
and Chairman of the Board David J. Noble

WEST DES MOINES, Iowa (April 17, 2017) - American Equity Investment Life Holding Company (NYSE: AEL), a leading issuer of fixed index annuities, is sad to announce that David J. Noble, founder and Chairman of the Board of the Company’s Board of Directors, passed away peacefully in his sleep on April 16, 2017. Mr. Noble founded the American Equity group of companies in 1995 and served as Chairman, Chief Executive Officer, President and Treasurer of AEL from its formation until 2009 when he became Executive Chairman of the Board. He retired from full time employment in July 2016.
Mr. Noble built American Equity from the ground up and his legacy will continue to impact the Company into the future. He fully believed that American Equity’s primary responsibility was to create products that helped people preserve their assets and secure a predictable return that they could not outlive. He affectionately called this Sleep Insurance®.
“We are deeply saddened by the passing of our founder and leader,” said John M. Matovina, Chief Executive Officer and President of the Company. “Dave was a visionary leader whose passion for the annuity business was inspirational to the thousands of employees, independent insurance producers and business associates his life touched during his more than 60 years in the insurance industry. In addition, he was a great supporter of our community through the Noble Foundation.”
“Dave built American Equity on the foundation of great people and great service,” continued Matovina. “He always said - and believed - that a company is not a building or a charter, but rather it is the people that make the company successful. We will continue to follow his business model of providing superior customer service and valuing and appreciating every employee, agent and policyholder of American Equity. We send our deepest condolences to his family and friends.”
Please send memories of David Noble to RememberingDave@american-equity.com.





ABOUT AMERICAN EQUITY
American Equity Investment Life Holding Company, through its wholly-owned operating subsidiaries, issues fixed annuity and life insurance products, with a primary emphasis on the sale of fixed index and fixed rate annuities. American Equity Investment Life Holding Company, a New York Stock Exchange Listed company (NYSE: AEL), is headquartered in West Des Moines, Iowa. For more information, please visit www.american-equity.com.
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